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Equator Design

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From Equator Design
Through the Line: Packaging and Processing
Through the Line Podcast: Pet Food Packaging
Walmart’s Pure Balance pet food bag uses high-quality photography to convey freshness and natural ingredients. Photo courtesy of Equator Design
Redefining Premium in Pet Food & Beverages Through Packaging
A redesign for Crispers snacks features vibrant block colors that denote flavor profiles and a centrally positioned hero image and logo for cohesiveness.
Walking the Tightrope of Brand Family Package Design
Equator
Equator Doubles U.S. Presence with West Michigan and Minneapolis Office Integration
New packaging design for the Coors Banquet Legacy Collection
Big Beer Brands Embrace Heritage and Provenance
Domino Sugar in the new square Easy Baking Tub can be found at retailers across the Eastern U.S., while C&H Sugar in the new package is available in the Western U.S.
New Tub for Domino and C&H Sugar Changes the Shape of Things
Toronto Press Image2
Equator Opens Toronto Office
Non-alcohol aperitif brand Dhōs has positioned itself as a healthy beverage and a high-quality cocktail ingredient.
Packaging Reframes the Low/No-Alcohol Story
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Doting Pet Parents Drive Innovation in Packaging Design, Technology
pure balance dog food packaging design
Walmart Brand Leans in to ‘Humanization’ of Pets
Video conferencing software and the adoption of digital communications across demographics has enabled virtual consumer focus-group testing during COVID.
5 Benefits of Virtual Focus Group Testing
For its best-selling cheese products, Schnucks chose a unique green color to differentiate the line from the competition, while a cheese-board concept provides appetite appeal and ‘brings a smile in the mind.’
Schnucks Reboots Own-Brand Portfolio