As I type this on January 20th, President Biden is being sworn into office after a tumultuous few months of politics. What that will mean to we who labor in the packaging arena isn’t entirely clear, but it’s probably a safe bet that we’ll see a tilt toward more regulation aimed at protecting the environment. And since consumers have long viewed packaging waste, particularly plastic, as an environmental villain, we should probably expect a renewed interest in some form of regulation seeking to address packaging waste.
The outgoing administration, of course, was big on deregulation. Critics of this approach lamented that deregulation is a way for government to shirk its responsibility for tackling perceived plastic waste by naively assuming that CPGs and brand owners would tackle the problem on their own. Those same critics felt that only legislation would keep private enterprise accountable. But the legislation proposed was often stark and impractical, coming as it did in the form of bans on plastic that had the potential to destabilize supply chains and, worse, make it difficult to distribute food and essential items like medicine.
Not all legislation fit this description. Take, for example, the Save our Seas Act 2.0 that was signed into law in December with bipartisan support. The bill not only seeks to reclaim ocean plastics for forward use in a circular fashion but also encourages investment in the infrastructure needed to create a circular plastics economy. Naturally, an organization like the Ellen MacArthur Foundation that is dedicated to fostering a circular economy approves of such legislation. But so does PLASTICS (known as the Society of the Plastics Industry until a 2016 rebranding), the trade association representing the plastics industry. Its CEO Tony Radoszewski wrote a letter to then President-elect Biden pledging to work closely with the new Administration to continue these efforts, both on collection and infrastructure. Such initiatives are fundamentally global in nature, which is encouraging because it means the U.S. doesn’t have to go it alone.
As we look back at the past four years, what’s fascinating is that even though the deregulation-minded administration’s rule of thumb was that for each new regulation, two others needed to go, brand owners and CPGs have made remarkable strides in producing more sustainable packaging and advancing recycling. But they’re doing it because they’re listening to the consumer, not because legislation is forcing their hand. They’re holding themselves accountable via self-imposed sustainability goals, with aggressive but realistic timelines of 5, 10, 20 years to soften the adoption curves.
