Remarkably useful and once thought inert, per- and  polyfluoroalkyl substances (PFAS) pose a growing concern for consumer-packaged  goods companies, prompting a need for strategic action amid new scientific  findings and legislation.
 
PFAS have woven themselves into the fabric of packaging and  processing in the decades since their invention. Their applications include as  a grease barrier in food packaging, a flow agent during plastics processing, a  mold release agent, and in stain resistance for everything from car interiors  to carpeting.
“They were so successful that we absolutely polluted the  planet with them,” explains Keith Vorst, director of the Polymer and Food  Protection Consortium (PFPC) at Iowa State University.
The PFPC is one of the largest organizations of its kind in  the U.S., operating out of 10 labs to conduct packaging-related analysis,  including shelf-life testing, packaging development, screening for chemicals of  concern, and strategizing with brands and suppliers to establish PFAS threshold  levels and identify contamination sources.
Knowledge gaps on the health and environmental toll of  PFAS
Researchers are still studying the health and environmental  effects of PFAS, but these largely manmade substances have become widespread  through decades of use.
“Everyone on the planet right now is contaminated with these  chemistries. Everyone on the planet, and most animals,” Vorst says.  “[Researchers are] finding them in polar bears, in virgin forests, in marine  environments that are several hundred feet below [the surface], even near the  ocean floor. 
PFAS can bioaccumulate in humans and is linked to various  negative health effects, including decreased fertility, developmental effects  or delays in children, and increased risk of some cancers, including prostate,  kidney, and testicular cancers, according to the EPA.
Regulatory bodies like the FDA have worked to limit the use  of more dangerous PFAS chemistries, including a phase-out of long-chain PFAS  that was completed in 2016.
The problem doesn’t stop there, though. The short-chain  chemistries that replaced them may be “as dangerous or even potentially more  dangerous than the long-chain, depending on which researcher or which  publication you look at,” Vorst says. 
Several universities are working toward PFAS elimination or  removal through methods like electro-oxidation, foam fractionation, and  filtration techniques. However, these solutions are still years from scaling to  a degree that creates measurable impact.
In the meantime, the priority should be limiting risk,  identifying “what is a critical level, and what is an acceptable level, since  it’s essentially everywhere in the environment,” Vorst explains.
Complications in recycling
Data is lacking on what happens in the second life of  PFAS-contaminated packaging. Much of the supply of paper and plastic waste contains  high concentrations of PFAS, but researchers are still studying what happens  when these materials are recycled, and how much PFAS are being reintroduced  with post-consumer recycled materials.
“This is where sustainability and chemical safety butt heads;  because we want to improve sustainability, we want to include more recycled  paper, recovered pulp, recovered plastic, but so much of it is  PFAS-contaminated,” Vorst says. “And what are we going to do, reintroduce it?  And we’re being told we have to.”
Vorst says companies should be managing the issue where  possible.
“We can’t completely eliminate [PFAS] in recovered and  recycled materials, at least not right now. But maybe we can reduce exposure  levels, we can test to see if it’s an environmental concern, or if it’s a human  exposure concern at the point of use, and we can test to make sure we’re below  regulatory threshold levels,” he says.
Mitigation strategies begin with an assessment
If PFAS is so ubiquitous in the environment and in the  recycling stream, how can companies begin to reduce exposure levels from their  products?
The first step is opening communications to better  understand the current supply stream, and where PFAS may be entering  operations.
“The starts with doing an assessment of your suppliers,  reaching out to your suppliers, getting good data from them, saying ‘do we have  any intentionally added PFAS, are there [PFAS in] processing aids, and at what  levels?”
That also includes internal monitoring. Companies will need  to conduct regular testing of things like process lines, wash water, and  landfill divert material to see where contamination may be occurring. 
The problem can go deeper than one might think, especially  with plastics. Plastic does contain much less PFAS concentration than coated  paper on average, but the industry considered it a safe harbor before new  information came to light in recent years.
Vorst used plastic bottles as an example. The end-user  filling the bottle would say they are not adding any PFAS, and the supplier  blowing the bottle would say the same.
“In about the last five years, the brand owners and the  converters started going back to the actual resin manufacturer to ask, ‘are you  using any fluoro-chemistry in your process?’ Yes, they were using it as  processing aids,” Vorst says. “These were questions that were not asked 10  years ago. We just didn’t ask the right questions about plastics.”
Establishing critical exposure levels and finding  alternative solutions
Once communications are open and data is in hand, companies  should develop a critical threshold level, establishing what level of exposure  is acceptable.
Vorst recommends relying on regulations to establish these  numbers, as regulatory bodies in both the U.S. and the EU have established  acceptable thresholds.
Following their lead “pushes the liability back onto those  regulatory agencies, so you as a company aren’t taking on that liability,” he  says. “Don’t take this upon yourself. You’re not going to win that battle.”
Companies should also consider alternative chemistries that  offer the benefits of PFAS without problematic fluorinated compounds. That  said, Vorst says we should be aware of regrettable substitutes.
“We have looked at some alternative chemistries that, in my  opinion, are more harmful to humans and the environment than the PFAS,” he  says.
Making informed decisions on PFAS in packaging
Since PFAS aren’t going away anytime soon, companies need to  rely on supply chain data to make informed decisions.
That needs to be paired with an understanding that “there is  no zero,” Vorst says. “When I can find it in polar bears in the Arctic, I’m  probably going to find it in your packaging.”
Companies need to focus on identifying and limiting the  substances’ presence in their operations. They should also tread lightly with  marketing claims to avoid legal woes, steering clear of statements like  “PFAS-Free” or even “No Intentionally Added PFAS” to not walk the line of  plausible deniability.
Regulators need to follow the data to make informed policies  as well. “Zero Tolerance” policies won’t be feasible until industrial-scale  PFAS reduction technology is in place.
“That doesn’t mean that we aren’t going to get to a point  where we can have a mitigation strategy or an elimination strategy that will  get rid of these PFAS chemicals,” Vorst says. “But we don’t have it today, and  we need a policy today.”
                                                                                                                                                                                                                                                                                                            
Finding the best way forward will take a group effort  between companies, suppliers, consumer groups, and regulatory bodies, filling  in knowledge gaps and utilizing current capabilities to agree on an acceptable  level of risk.