At Rockwell Automation's Automation Fair, ProMach's Vice President of Business Process, Robert Cartia, offered a rare behind-the-scenes look at how one of the packaging industry’s largest OEMs is taking control of its digital future. The key message? When it came to AI, ProMach chose to build—not buy.
Upon Cartia's arrival at ProMach in April 2023, the global packaging technology company was already a packaging and processing behemoth with more than 50+ divisions and over 5,000 employees innovating across a highly decentralized operation. Add to that more than 150,000 machines in the field and a rapid acquisition cadence, “We’ve acquired about eight companies already just in my two and a half years here,” Cartia said, and ProMach’s technology landscape was only getting more complex.
The biggest challenge wasn’t hardware; it was data and the accelerating adoption of artificial intelligence.
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