The paper-based blister packs are die-perforated for easy removal from the package.
Duracell
Duracell’s iconic copper-topped batteries are hitting Walmart shelves in new packaging. Individual packs of batteries are now packaged in curbside recyclable, all-cartonboard, paper-blisters that replace the legacy format of thermoformed plastic blisters affixed to cardstock backing.
“The packaging plays a key role in helping the shopper navigate the shelf. We reinforce the key decision-tree points (variant, package size) on both the front if looking straight on, and now the top of the packages if looking down. This helps the shoppers quickly and easily find what they are looking for. The packages will always be merchandised on shelving,” says Brandon Barr, GM, Retail Innovation, Duracell North America.
