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Colgate Expands Toothpaste Tube Recycling Initiative, Call2Recycle Grows Vape Recycling Program, and Weinton Designs PET Bottle

See a few examples of packaging designed for recyclability from Colgate, Call2Recycle, and Weinton from ThePackHub’s Innovation Zone.

The program, includes around 180 Watsons stores across the Hong Kong SAR, with 120 of those locations equipped with dedicated recycling bins to facilitate self-service drop-off.
The program, includes around 180 Watsons stores across the Hong Kong SAR, with 120 of those locations equipped with dedicated recycling bins to facilitate self-service drop-off.
ThePackHub

These initiatives highlight the ongoing efforts to innovate within packaging and recycling, helping industries to reduce their environmental impact and move closer to a sustainable, circular economy.

Learn more about ThePackHub's Innovation Zone here

Colgate expands toothpaste tube recycling 

Colgate has extended its collaboration with Watsons Hong Kong to expand its toothpaste tube recycling initiative, “Small Acts, Big Smiles,” into a second phase, reflecting broader efforts to address packaging waste in the personal care sector. The program, now includes around 180 Watsons stores across the Hong Kong SAR, with 120 of those locations equipped with dedicated recycling bins to facilitate self-service drop-off of used toothpaste tubes from any brand. Running until 31 December 2026, the initiative aims to simplify consumer participation and raise recycling rates. Returned tubes are collected in partnership with local firms The Loops and Gaau1 Up, with recyclable materials upcycled into everyday items such as pens, clocks, and tableware, and non-recyclable components repurposed into building materials. In phase one, the initiative focused on producing stationery items that were donated to schoolchildren. In the current phase, Colgate and Watsons have increased consumer incentives through Hong Kong’s MoneyBack rewards program, offering 50 points per returned tube and double points for purchases of Colgate products with recyclable packaging labels.

The initiative promotes the responsible collection and recycling of vape devices, particularly those with embedded batteries and complex components.The initiative promotes the responsible collection and recycling of vape devices, particularly those with embedded batteries and complex components.ThePackHub

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