Artificial Intelligence (AI) is quickly becoming one of the most powerful tools shaping the future of trade show planning and execution. Companies around the world are embracing AI not only as a trend but also as a strategic advantage for innovation. Understanding how your company, as an Exhibitor, can adopt AI platforms and technology effectively into tradeshow programs is key to functional growth.
Recent data from UFI’s Global Exhibition Barometer report shows 63 percent of companies indicate that they currently use standard AI tools in at least some of their business functions. Additionally, Deloitte predicts that 25 percent of companies that use generative AI will launch Autonomous gen AI agent (Agentic AI) pilots this year, growing to 50 percent in 2027. The rapid adoption and deployment of these systems signal a growing trend that affects every sector, including trade shows.
The question for exhibitors is no longer if AI belongs on the show floor, but how it can be used to build stronger connections, generate qualified leads, and drive measurable sales outcomes.
Interactive engagement through AI
The trade show floor is built on real-time interaction, and AI is helping exhibitors personalize those moments like never before. AI-powered engagement tools have the power to recognize repeat visitors, identify key decision-makers, and create more intuitive experiences through voice-activated commands.
How can you incorporate AI into your trade show plans?
- Custom chatbots that provide natural language customer support
- AI tools that schedule meetings with booth staff
- Real-time conversation translation through smart devices
- AI-powered software that automatically captures notes from sales conversations
Smarter lead generation and follow-up
AI is also reshaping how exhibitors manage leads beyond the booth. New tools like Sales Accelerator— debuting at PACK EXPO International 2026—use AI-driven analytics to identify and connect with attendees. With this state-of-the-art tool, exhibitors can:
- Access key insights on attendee interests and needs
- Generate detailed lead reports
- Rank and prioritize high-value online leads
- Develop personalized emails tailored to the contact’s needs and preferences
- Identify similar connections within a target company
This automation allows sales teams to focus on building relationships while AI handles the repetitive tasks behind the scenes.
Responsible AI use
As exhibitors adopt AI tools and agents, it is important to use them thoughtfully and responsibly. AI should enhance booth engagement and efficiency, but it works best when paired with human oversight and clear guidelines. Exhibitors should avoid uploading confidential customer data into public platforms, ensure AI-generated responses align with brand messaging, and be transparent when technology is being used to support interactions. By keeping a human in the loop and focusing on approved, accurate information, exhibitors can use AI confidently while maintaining trust and professionalism on the show floor.
PMMI and PACK EXPO recently unveiled two new AI-powered tools to enhance the Exhibitor Search experience for attendees and provide more targeted results:
AI Search Pilot
Users enter their product to receive AI-powered step-by-step packaging or processing recommendations and explore exhibitors offering solutions for each stage.
AI Search
Enter the type of packaging you are looking for or upload an image of your package to receive AI-powered category recommendations.
Exhibitors at PACK EXPO Trade Shows should ensure their online listings are complete and their product categories are up to date to be featured in search results.
The Future of Exhibiting
AI has significant potential to change the way exhibitors work, especially by eliminating mundane tasks and enhancing meaningful engagement. Companies that embrace AI on the show floor may gain a powerful edge in attracting attention, nurturing leads, and driving results.
If you’re exhibiting this year, will AI be a part of your strategy?
