When Mia Stevens joined Morrison Container Handling Solutions, she brought a clear vision for what modern packaging marketing could be: strategic, data-driven, and deeply human. Recognized as a PMMI On the Rise winner, Stevens exemplifies how the next generation of industry leaders is reshaping packaging through innovation, collaboration, and creative confidence.
Since her hire at Morrison over three years ago, Stevens has led a series of initiatives that have elevated the company’s brand visibility and set new performance benchmarks. Most notably, she spearheaded the complete redesign and implementation of Morrison’s website—an ambitious, ground-up project encompassing more than 500 new web pages. From layout and content strategy to SEO structure and user experience, Stevens directed every phase with precision. The result was a 48% increase in web traffic, a 4% rise in brand recognition, and a measurable boost in average user engagement.
Her data-driven approach didn’t stop there. Stevens conceptualized and executed Morrison’s most advanced marketing automation project to date—a robust account-based marketing (ABM) campaign targeting high-value prospects. Designed to nurture approximately 15% of the company’s database through tailored content and multi-touch engagement, the campaign delivered a 58% increase in new CRM contacts and contributed to 27% of all company sales over the past year. Her collaboration with the sales team has been instrumental, fostering alignment between marketing strategy and revenue goals.
“I have a background in videography and digital design, so being able to combine my creative passions with an industry that’s always advancing is incredibly rewarding,” she says. “Every day feels like an opportunity to learn something new and create something meaningful.”
Under her guidance, Morrison launched a wave of story-driven videos that brought its equipment, people, and innovations to life—leading to a 20% increase in email open rates and higher engagement across digital channels.
While her career achievements are impressive, Stevens’s journey has also been one of personal growth and leadership. Early in her career, she admits she hesitated to speak up in professional settings—a challenge she’s turned into one of her defining strengths.
“I realized that everyone’s input matters,” she says. “Once I started sharing ideas confidently, new opportunities followed.”
She also credits PMMI’s Leadership Development Program with sharpening her management and communication skills.
Looking ahead, Stevens is focused on expanding her impact within Morrison. She’s currently leading a new initiative to improve the flow and growth of the company’s spare parts program, applying her strategic mindset to optimize another key area of the business.
Beyond her immediate role, Stevens keeps a close eye on the future of packaging—especially the industry’s growing commitment to sustainability and eco-friendly innovation.
“Our industry keeps the world moving,” she says. “With that comes a responsibility to reduce our environmental impact. I’m especially interested in how we can innovate to create cleaner, more efficient, and sustainable solutions for everyone.”
From optimizing SEO to reshaping brand storytelling, Stevens has proven that creativity backed by data can transform not only marketing outcomes but also company culture. Her curiosity and collaborative spirit make her a standout among the next generation of packaging industry leaders.
