An unexpected error occurred: 
      

How to Tame an Unpredictable Supply Chain

Supplies are being disrupted both coming and going for food and beverage manufacturers. Shifting philosophies, combined with a range of digital technologies, could help make operations more predictable and resilient.

Getting supply chain management and planning right is one of the most effective shock absorbers any food and beverage processor can have, shielding them from fluctuations in availability and demand.
Getting supply chain management and planning right is one of the most effective shock absorbers any food and beverage processor can have, shielding them from fluctuations in availability and demand.
Photo courtesy of DelmiaWorks

Summary

The food and beverage industry is facing unprecedented supply chain challenges due to global disruptions, prompting a shift towards digital technologies for better predictability and resilience.

Key Points

  • Food and beverage supply chains are increasingly disrupted by rare events like pandemics, trade wars, and climate change.
  • Technologies such as AI, machine learning, digital twins, and IoT can enhance supply chain resilience by improving prediction and collaboration.
  • Kraft Heinz is leveraging Microsoft's Azure platform to enhance supply chain transparency and predictive capabilities through digital twins and real-time analytics.

Why It Matters

Improving supply chain resilience is crucial for maintaining product availability and minimizing waste, which directly impacts profitability and customer satisfaction in the food and beverage industry.

Big Picture

The shift towards digital-first supply chain solutions is part of a broader trend across industries to leverage technology for greater efficiency and adaptability in the face of global disruptions.

What to Watch

  • Adoption of AI and machine learning in supply chain management.
  • Implementation of digital twins for predictive analytics.
  • Collaborations between major food companies and tech giants.

Full article

Black swans—so named because they are rare events, often with severe consequences—have become increasingly common. A global pandemic and a European land war are by no means common events, but both have disrupted supply chains and altered demand over the past couple years, greatly affecting how food and beverage manufacturers manage both incoming and outgoing supplies.

Two other black swan events impacting the food and beverage industry have been trade wars involving tariffs that tangled supply chains, as well as catastrophic weather related to climate change, notes Ara Surenian, vice president of product management at Plex, a smart manufacturing company. “I’ve never seen anything like this,” he says.

Getting supply chain management and planning right is one of the most effective shock absorbers any food and beverage processor can have, shielding them from fluctuations in availability and demand.Getting supply chain management and planning right is one of the most effective shock absorbers any food and beverage processor can have, shielding them from fluctuations in availability and demand.Photo courtesy of DelmiaWorksThe effects are being felt heavily up and down the food and beverage supply chain. Not only are consumers seeing empty shelves at the grocery store, but delays in processing or transportation combined with limited shelf lives can lead to spoilage and waste. On the other side of the equation, issues with the supply chain can make it difficult to get new equipment or replacement parts used in processing—freezers and refrigerators, mixers and blenders, conveyors, and other machines.

“Potentially, both the goods themselves and the infrastructure that makes up the supply chain function are at risk,” says Mahesh Veerina, CEO and president of ParkourSC, a company specializing in supply chain intelligence software.

There are a variety of technologies available that can help manufacturers overcome such supply chain issues and mitigate their effects. Artificial intelligence (AI), machine learning, digital twins, the cloud, Internet of Things (IoT) technologies, and track-and-trace and other types of software can all play a role. To be most beneficial, however, these technologies require improved collaboration among all the players along the chain.

Kraft Heinz’s predictive strategy

In the past, food and beverage was typically reliable and demand foreseeable. Making predictions about the future was relatively simple just by examining what had happened in the past. There was no need for advanced technologies to help companies squeeze inefficiencies out of the supply chain.

Already made less resilient by a changing climate and unpredictable weather events, the supply chain was really upended by the COVID-19 pandemic. What had happened in the past became less useful when trying to peer into the future.

Efforts are being made now to use technologies that will help spot patterns in the data—patterns that are not so easily recognizable by humans. Kraft Heinz, for one, is investing heavily in a more digitized approach to create a more predictive strategy and rapid response model. Its ambitious Agile@Scale approach creates a continuous improvement cycle in part by partnering with technology giants.

In one of its latest moves, Kraft Heinz has partnered with Microsoft to help improve the resiliency of its supply chain by migrating the majority of its data center assets to the Microsoft Azure cloud platform. This will provide real-time predictive analytics to improve inventory transparency and anticipate consumer and channel demand.

“Our collaboration with Microsoft is a critical piece of our transformation strategy, providing us with the machine learning and advanced analytics to drive innovation and efficiencies across the supply chain so we can get products into the market faster, better serve our customers and, ultimately, deliver on the sustained and growing consumer demand our iconic brands continue to experience,” said Carlos Abrams-Rivera, executive vice president and president, North America for Kraft Heinz, in a statement.

A centerpiece of the collaboration is Kraft Heinz’s Supply Chain Control Tower. Powered by Azure’s AI, IoT and data analytics capabilities, it will provide real-time visibility into plant operations and automation of its supply chain distribution across the company’s 85 product categories.

        An unexpected error occurred: